Customer Retention

Date Published
November 22, 2022

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Customer Retention

Never mistake customer experience, a strategically driven and emotionally oriented decision, with customer service, solving a single technical problem reactively in single occasions.

Both are important for retaining customers, but, though customer service works on pleasing the customer once, for a single problem each individual time; customer experience encompasses the sum of all interactions and perceptions about a brand or organization.

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Customer experience is an ongoing strategic decision to attract and retain customers through continuously providing impeccable customer journeys via immaculate storytelling and flawless product and service delivery all the way.

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