Credibility: The Online Currency

Date Published
September 6, 2022

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Credibility: The Online Currency

Consumers are looking for brands that they can trust. This is why it is important for brands to establish a trustworthy image.

There are many ways to increase consumer trust in the brand, such as having a customer-centric focus, being transparent about the company's values and mission, and putting them into practice, and investing more in the digital space to demonstrate a trustworthy identity.

This is why, according to Edelman, before making a purchase, 81% of consumers say they must be able to trust the brand. The greater the brand's credibility, the more likely consumers are to transact with it.

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