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The Midnight Idea 💡

Contemplations

Ever had a brilliant idea at 3 AM, only to forget it by morning? Those fleeting moments of genius aren't wasted, even when they slip away, learn to embrace the unpredictable nature of creativity. It's not about catching every idea—it's about being ready when inspiration strikes.

Compassion fatigue silently drains even the best leaders. In the fast-paced Middle East business scene, staying empathetic without burning out is a delicate balance. Discover strategies to lead with empathy, set boundaries, and empower your team—without losing yourself in the process.

Dear Brands: Stop Faking It

Marketing

Purpose-driven marketing has become a popular strategy, but many brands fail to make it authentic. This article examines why purpose often falls flat, the cost of inauthenticity, and what it truly means to embed purpose into a brand’s DNA.

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3 min