54% of social media users!!
Social media has assumed a significant role as a form of communication. Over t he passed couple of years, content shared by individuals on social media shifted to outward honest opinions and somewhat "reviews" on experiences with products and services. This information has increasingly become a deciding factor influencing consumers' purchasing decisions.
Numerous research studies have demonstrated that social media reviews and information are utilized by a large number of consumers as a resource for future purchase decisions.
